Reason Why People Are Not Buying Your Ebook

 

Writing an ebook is one thing while marketing it to people to buy is another. It's discouraging to spend time, money and other resources putting together and ebook piece by piece and at the end, it didn't make a positive impact in terms of selling it. It's highly frustrating.

Ebook has been employed by many as a tool use to put together an idea, plan, experience or knowledge about a burning issue or topic. Just like the name applies, eBook, it's an electronic book. That means, it's a digital copy or a soft copy book. 

Why is your ebook not selling after putting so much resources and efforts into the project? This has been a million dollar question many have been asking themselves and others.

We are about to reveal to you below, most factors that can contribute to the low patronage of your ebook.

1. Contents of the eBook

What is the content of your ebook? Before anyone will buy your ebook, the person would like to know a snippet of the book. The content must reflect the core values of your intentions, experience, techniques and must be captivating, straight to the points without much irrelevant stories.

2. Title of the eBook

Some beautiful ebooks I'd read have poor titles that do not reflect the contents of the book. Some title are so off that you might buy a book thinking it's about a particular subject, only to discover that the content is entirely a different ball game. Such will leave a negative feedback on the book of course. Chose a title that suits your ebook and a title that is attractive as well as  reflects the contents therein.

3. Reviews

Do your ebook have a review? After writing your ebook, before you set it out for sale, give some free copy to trusted allies for review. Don't be afraid of negative reviews as they can only make your book better. After reviews implement any corrections and send for review again till your have a greater percentage of positive response. When choosing people to review your ebook, make sure they are people who will give your a honest and truthful review regardless of your bond with them.

Related Post: Learn coding/programming easily without stress

4. Sales page

For your book to be made available to the masses to purchase, you need to have a good written sales page. Except in a situation where you are selling through an ecommerce platforms. Otherwise, you need a sales page. Your sales page must be active and available online always. Again, your sales page must be simple and must contain some positive reviews of the eBook. Make sure your sales page is written in a simple comprehensive language; the same goes to your ebook also. 

Your sales page must also have a call to action button where intended buyers will have to be redirected to make payment online and download the ebook immediately after purchase or have the ebook emailed to them. Get a sales page here.

5. Payment page

When choosing a payment page for your ebook sales, don't chose a platform that will require people to register first before making a purchase. It must be  a secured platform that will allow purchase in one simple step. The platform must not charge the buyer any additional fee. Platforms like Paystack, Flutterwave are good.

6. Adequate exposure/marketing

After writing your ebook, people will not know about it till you make them know about it. There are several ways you can market your ebook. One is through a blog. If you have blog, you can write about your ebook and ensure good SEO settings are applied. You can also use the services of a paid blog post. You can use this blog to promote your ebook for a token.

Other methods are using ecommerce platforms, social media advertising and email marketing.

7. The ebook cost

Last but not the least is the selling price of the ebook. Know the worth of your ebook. Do not overprice it and do not under-price it neither. Monetary value place on your ebook can play a major role on how successful it could be.

How To Grow Your Business Online Without Spending Much Money

 

Updated January, 2021

Growing your business online could be one of the biggest challenges for new startups or newbies. This could be because there are more than a few entrepreneurs online daily talking and marketing the same kind of business, and offering the same services as you. You log onto social media and you will many paid adverts and marketing activities on groups pages. Building an online business isn’t easy, and there are some hard realities that you need to realise.

If you are just starting a business, then you cannot afford to waste money. We have put together in this article how you can grow your business online without spending much money.

You need a website

To get online and be a moving brand, you will be a website with branded logo. The biggest mistake you can make as a small business is choosing the wrong platform to build your website. A wrong platform will not only cost you more money, but it will also limit your business’ growth potential.

I recommend using WordPress. It is the most popular website builder in the market, and it powers over 40% of all websites (including both small and large businesses).

We can help you build a professional and good costume WordPress website at a very affordable price. Click here to learn more

Make it easier for people to reach you through your website

If you want your website to bring you more customers, then you need to add an easy way for visitors to contact you.

The easiest way to do that is by using a contact form on your website. WordPress doesn’t come with a contact form. Luckily, there are WordPress contact form plugins that can help you easily add a contact form to your website. We will help you fix this when we create your website. Click Here.

Do not copy other Entrepreneurs

Do not attempt copying other Entrepreneurs within your sector or area because customers will find out, and they will chose to go for the original creator of the idea or product. Internet is a very small world, no thanks to search engines. Be unique and learn in a unique way what you do not know about the business you are running. After learning, implement in such as way as it fits your business and your prospects. Copying someone else means you lack vision and purpose for your business. 

Have a strong brand

There are no better time to create your brand than the time you are starting your new business. Make sure your business stands out and is true to who you are!

Because having a strong brand will make you stand out from the competition and it will also allow you to attract the right clients to your business, and both of those things are very important.

Create better blog posts and title

Creating better blog posts titles brings in more readers and helps with SEO. Also, constant posting on your blog helps with the ranking on your blog/website by search engines.

Let people know that you've got some seriously juicy content by creating titles that really do them justice!

Start Building an Email List

The fact is, most people who leave your website will never come back again. This means that if you don’t get their email address, then you will have no way to communicate with them in the future.

The most cost-effective way to do this is by building an email list and getting relevant email database.

Email marketing is the most reliable way to communicate with your website visitors. And, it is relatively cheap compare with other marketing methods. Your website should have a contact form, where you collect visitors data. We include this in the website if we build website for you. Learn more.

For your email marketing, you can use our service to promote your business via emails. Click Here for more details.

For email database relating to your business, click here to check out this database.

Get More Organic Traffic From Search Engines Such As Google

Search engines like Google are the major source of traffic for most websites on the internet. There are a lot of things you can do to optimize your website for search engines by learning basic SEO skills.

SEO or search engine optimization is a set of guidelines and techniques that make your website more search engine friendly. It is not too technical and you will be able to do it on your own. We add this to the websites we build.

 

Have A Content Marketing Plan

Content marketing is a plan to create useful and relevant content to attract and build an audience. This allows you to get more targetted traffic from search engines without spending a fortune.

The easiest way to add useful content to your website is by adding a blog. WordPress allows you to add a separate blog page to your website and sort your content into categories and tags.

You need to plan your content strategy by finding out the keywords your users may be looking for.

Use Social media Marketing

You don't want to be posting just photos of what you ate for lunch/dinner, trust me.

Social media platforms have highly engaged audiences. Facebook alone has 1.47 Billion daily active users, that’s around 18% of all people in the world. Twitter, YouTube, LinkedIn, and other social media platforms also have highly engaged users.

With so many users, social media platforms bring great opportunities for business. You can start by creating your business’s social media profiles and automatically sharing your blog posts.

You should make it easier for your users to share your content on social media. For that you will need a social media plugin for WordPress. These plugins add social sharing buttons to your WordPress site.

Next, you should prioritise Social media ad placement. This helps to get your website/Business to target potential clients that will need your services. This is the most effective marketing strategy currently. You can not scroll for 30 seconds on Facebook without seeing a Sponsored Ad. We can help you out with social media marketing.

 Click Here to learn how 

Be an Active Participant in Online Communities

Online communities include forums and question-answer websites. These are the places people go to post their questions, socialize, find content, and explore. Top communities on the internet include Nairaland, Reddit, Stack Exchange, Quora, TripAdvisor, and more.

These communities provide you with access to people interested in topics associated with your industry. You can join them for free and invest your time in building authority.

First, you need to find out which communities are more relevant to your business and where your potential customers may go looking for answers or content. For example, if you run a travel website, then you may find TripAdvisor more helpful than other communities.

Don’t spam these forums with links to your website in each post. Build authority by genuinely participating with helpful content, and mention your business or website when it is appropriate.

Make Effective Use FOMO to Boost Sales and Conversions

Fear of missing out’ (FOMO) is a psychological term used to describe anxiety about missing out on something exciting and trendy.

As a business, you can take advantage of this human behavior and use it to boost sales and conversions. Basically, you need to build anxiety by adding scarcity to your offers. Example, "Only 5 Rooms left, book Now".

Improve Your Website’s Speed and Performance

As a website owner, you have very little time to show users what you have to offer and convince them to stay on your website.

This means that you need to optimize your website to make sure that it is fast and performs well even under high traffic.

Thank you for reading. 

For assistance in getting your business online or growing your business online, you can contact us: 

support@digitalmarket.com.ng

tochukwudike@gmail.com

+2348035217265

Secrets On How To Be Successful In Real Estate Business

Real Estate Business is a gold mine yet to be fully mined, especially in developing countries like Nigeria, etc. It is one of the most lucrative business to venture into. Real Estate business is all about profit because the value of properties can only increase with time (all things being equal).


One of the serious challenges people who are into the business face is the inability to make the most out of the business.
Knowing how to go about a business, secrets in the business and things that works will surely make you outstanding and highly successful.
Hence, we have put together below, secrets/steps on how to be successful in the real estate business.



Create A Business Plan

Every business requires a business plan. Developing a solid business plan is your strategic advantage. By laying out goals, budgets, and examining your market with continued re-evaluation, you are laying the groundwork for your future steps.

A good business plan here requires you to: outline your vision, determine and assess the area you wish to cover, outline your lead generation and strategies and, make a good financial plan.


Related post: How to start a real estate business


Determine The Area You Wish To Cover

The geographic area you have selected to practice as a real estate agent, and choosing it wisely can make or break your early career. In beginning your career, it is advantageous to work in an area you know well and that has a real estate market that can provide for your financial needs.

Knowing the area very well is highly important, especially the terrain, if the area to prone to any disaster, human activities in the area and security. Getting a cool property for a satisfied client can lead to more referrals and more serious business for you.



Join The Right Brokerage

The decision on what brokerage to join should be made with great consideration, with a specific focus on the training and mentorship it provides. While commission splits are important, your first brokerage/franchise, needs to foster the skills and guidance to build a solid foundation upon which your career will be built.

Working for a franchise offers you a way to gain credibility in your market, even as a new agent.



Partner With Other Companies/Agents

No one can undermine the power of two or more partners in a business. Partnering with other agents/companies is a way to hedge against altogether losing a prospect to a bigger competitor. It is better to work with another agent to secure a deal (where you have to divide the commission between you and the partner) than losing all to a bigger company.



Do Not Ignore Or Turn Down Any Deal

Halve bread they said is better than none. Never turn a buyer/prospect away. Some business deals may not lead to a big commissions. But they might lead to more business with a much higher commissions in the future.



Connect With Vendors And Investors For Business Leads

There are people of influence in the society today. You need to connect with them. They are serious sources of good business leads. Connect with such people, make your business known to them and also, from time to time, inform them about new deals. Such influencers include, accountants, lawyers, doctors, pastors (clergies). These people wave great influence in the society and can influence there clients/followers into a business.



Maintain Good Connections With Past Clients And Referral Sources

Do not ignore clients even after a successful and concluded business deal. Maintain Good business connections. Sending former clients and referral sources open listing/deal notifications can lead to a bigger business deal. A satisfied client, giving the opportunity will bring friends to buy from you.



Pitch Stories To Reporters

News media are always in constant hunt for news and current trends. Pitch them about the trends in your business sector and you will get mentions and by extension creating brand awareness. In some instances, you can also feature in some media's live events. Not all radio events requires you to make a payment before been invited for awareness presentation.



Get A Real Estate Business Mentor

The importance of a mentor in a business cannot be over emphasized. Every successful business man/woman has a mentor he/she gets advice and counseling from. Your mentor must be one who is also into the business, has more knowledge and experience than you and more importantly, the person must be successful in the business already.



Leverage Printed Materials

Printed materials such as flyers, give you direct access to every household in the area you wish to cover. And also, it helps to boost name recognition and generate leads.
Distributing flyers in places of worship, hotels, banks, big restaurants, executive gatherings ,etc can significantly boost your business. The usual trend is to speak with the people incharge and then leave you flyers with the receptionist, cashier or customer care units.



Go Online

Leverage the power on internet. No matter how small your business is, even if you are an agent or a broker, you still need your presence to be felt online. You need a website.
Getting a website nowadays is not capital intensive.
With as little as ₦12,000, you can get a domain name, hosting and website designing. Website keeps your business alive even when you are sleeping, your website keeps marketing your business to prospects.

With a website, you can siphon some clients of big competitors to your side and make huge commissions off the business deal. Website helps in brand recognition and gives your business a reputation. It's a must have for every business, small or big.
We can help you get a website in just 24hours at a very low and affordable price. Starting from ₦12,000.
Click Here for More Details.

You can also contact us for further inquiries.

You also should also create social media profile for your business on Facebook, Twitter and Instagram.



Use Email Marketing

There are categories of email database that fit real estate business for promotion purposes. They are High Net-worth Individuals (HNIs) Email list and Working Class Email list. The HNIs comprises of those we refer to as millionaires. They have the capacity to acquire properties at any time.
The second group is the working class individuals; these group currently has started breaking into living in their own houses, they cannot be ignored especially as banks and their respective companies now offer them credit and loan facilities.


Using email marketing, you will reach potentials clients and if your offer is good, they will come for it. Email marketing is cheap and affordable. It involves sending adverts messages to thousands or millions of email addresses you have in your database usually with the help of an email blasting software. With just one click, you can reach millions of prospects using email marketing.

We currently have 200,000 active Nigerians High Net-worth Individuals (HNIs) email addresses and also we have 1 million active working class Nigerians email addresses. You can contact us today to request for any of the database at a very affordable price. If you order for any of the email database, we will give you free blasting software and also, we will send out your advert message  to all the Nigerians email addresses in our database for free.

Click here to get the Nigerians HNIs email database.

 Click here to get the Nigerians working class email database. 

We wish you success in your real estate business.



DillionWorld NIG.
(https://www.nigeriansemail.com.ng)
tochukwudike@gmail.com
+2348035217265
contact@nigeriansemail.com.ng
contact@dillionworldresources.com.ng

How To Start And Run A Successful Real Estate Business In Nigeria

Real estate business is one of the top 5 most lucrative business in Nigeria today. Some people believe that the risk in the business outweighs the profit. That is not true. Real estate (land) is a property that doesn't depreciate in value. It only gets better with time. The most important thing in this business is having the necessary papers and certificate of any property your own.


There are several categories of real estate business and they include: real estate agent/broker, real estate/property developer, land flipping, property rent/lease, etc.
You can go into this business on a small or big scale. Also, if you want to start on a small scale, you can actually do so with little or no capital.


Below are details tips on how to start and run a successful real estate business in Nigeria and other countries.



Write a business plan

Every business start-up requires a business plan. Writing a business plan is critical to every business for several reasons which include, giving your business a sense of direction, ability to attract loan and partnerships. If possible, get professional in the field to prepare your business plan and the executive summary.



Carry out feasibility study on the modus operandi of the business in your area

Find out the big players in the business in your area. How do they serve their clients? What laws guide operations in the city/state where you want to operate? Carry out a market research and determine constraints of the business, your prospective clients, their challenges, etc. These questions have to be considered and answered for you to have a clear vision of your direction. Every feasibility study ends with report. Put your feasibility study on a report for future references.


Related Post: Get the active email address database of High Net-worth Individuals in Nigeria with free blasting software




Register your business and join relevant bodies

Business registration is important in Nigeria. You must register with CAC – Corporate Affairs Commission and get a certificate to operate as a business. There are also associations and agencies that regulate real estate operations in Nigeria. You can also belong to estate developers association like the Real Estate Developers Association of Nigeria.



Source for capital/partnership

Real estate is capital intensive, depending on the scale you want to operate the business. If you want to operate the business on a large scale, you will need much capital. You must have saved up some amount yourself but, if you're not a multi millionaire, you will still need to source for capital.

If you do not have enough it is important that you seek investors. You can look for equity investors  that can give you enough leverage at the start and accelerate growth.
You can also seek loan but, only seek for loan if you are sure of the property. Get the Certificate of Occupancy, get approval from government surveyor/agency and be sure there is no government project or road that will turn your business into a nightmare.


Related post: Secrets on how to run a successful real estate business


Buy your property

The properties here include land and buildings. Look for a land that is still in a developing area and not far away from a major road. Some of the things to consider before buying any property include but not limited to: cost of the property,  availability of Certificate of Occupancy, local government/development permits, proximity to a major project/establishment/town, security, topography of the area (flooding and any other form of natural/man-made disasters), electricity, etc.



Create a marketing plan

The most important aspect of today's contemporary marketing lies on referral. Create an effective referral program and, hire experience and zealous marketers. You need to engage online and offline means to promote your business.

Use social media ads platforms to reach more prospect. Also, create a program that will make your property affordable to middle class and if possible, installment payment will help you get more prospects.

You should announce to the real estate demand market that you are in business and here to stay. Announce your arrival in the real estate market with the use of handbills, newspapers, real estate journals, radio, television and as much as your budget can permit to advertise.


Train yourself on how to think strategically about what’s happening in your market and be ready to offer something of value to your clients, no matter where they come from.



Create a website

Website is like the backbone of marketing and can serve as office to offer your services to your prospects. Even when you're sleeping, your website is still there working for you.
No matter how much local marketing you do, you need a web presence to attract and engage online traffic towards your business.

Getting a good website is not a capital investment. It's cheap considering the benefits that comes with it. A good website and  SEO on the website help to usher those traffic and prospective clients right to you, is a crucial foundation of every successful real estate business.

The website should be  functional and interactive, enabling prospective clients to make enquiries, see photos and videos of available options of property when you begin to have them or likely ones that would come up later.


We can help you develop a good and affordable website with free domain name and SSL security certificate. Click Here to get started.


How you can start Real Estate business in Nigeria with little capital


Partnerships
Partnership with other players in the field or people who are interested in the business is one sure way of starting the business with little investment. Especially if you know how the real estate works and you can effectively manage it, you can partner with someone that has the money and is able to dish out the capital for the business.

Such investors are hard to come by but, you have to try and arm yourself with a killer business plan.


Cloud Funding
You can call for individuals contributions in starting the business. Prepare your business plan and your pitch note. Convince individuals to contribute in funding the business and work out effective profit sharing formula according to the amount contributed by each individual. I had seen such work on other businesses and real estate is not an exception. No matter the amount each person is contributing, it all count.


Create a website where people who are interested can create account and contribute through online channel. They should also be able to view their profit and progress of the business through their individual dashboard. Sincerity is the key here.


Offering a  Service or Skill 
I had seen surveyors, lawyers and tractor owner own landed properties by providing their professionally services without paying any money.  If you offer any service and your client owns many plots of lands, you could negotiate to be paid with a land property and should the service offered not up to the property worth, you could offer to pay the balance overtime.


Mortgage
One can start real estate business using the mortgage strategy. In this method, a small percentage of the total sum is paid and the rest spread overtime while the property is handed over to you. Most times, a mortgage  bank is involved. If the borrower stops paying the mortgage, the bank can foreclose.


In conclusion, real estate business offers great opportunity and it's a business that only gets better with time. You can join with or without capital.