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Writing an ebook is one thing while marketing it to people to buy is another. It's discouraging to spend time, money and other resources putting together and ebook piece by piece and at the end, it didn't make a positive impact in terms of selling it. It's highly frustrating.
Ebook has been employed by many as a tool use to put together an idea, plan, experience or knowledge about a burning issue or topic. Just like the name applies, eBook, it's an electronic book. That means, it's a digital copy or a soft copy book.
Why is your ebook not selling after putting so much resources and efforts into the project? This has been a million dollar question many have been asking themselves and others.
We are about to reveal to you below, most factors that can contribute to the low patronage of your ebook.
1. Contents of the eBook
What is the content of your ebook? Before anyone will buy your ebook, the person would like to know a snippet of the book. The content must reflect the core values of your intentions, experience, techniques and must be captivating, straight to the points without much irrelevant stories.
2. Title of the eBook
Some beautiful ebooks I'd read have poor titles that do not reflect the contents of the book. Some title are so off that you might buy a book thinking it's about a particular subject, only to discover that the content is entirely a different ball game. Such will leave a negative feedback on the book of course. Chose a title that suits your ebook and a title that is attractive as well as reflects the contents therein.
3. Reviews
Do your ebook have a review? After writing your ebook, before you set it out for sale, give some free copy to trusted allies for review. Don't be afraid of negative reviews as they can only make your book better. After reviews implement any corrections and send for review again till your have a greater percentage of positive response. When choosing people to review your ebook, make sure they are people who will give your a honest and truthful review regardless of your bond with them.
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4. Sales page
For your book to be made available to the masses to purchase, you need to have a good written sales page. Except in a situation where you are selling through an ecommerce platforms. Otherwise, you need a sales page. Your sales page must be active and available online always. Again, your sales page must be simple and must contain some positive reviews of the eBook. Make sure your sales page is written in a simple comprehensive language; the same goes to your ebook also.
Your sales page must also have a call to action button where intended buyers will have to be redirected to make payment online and download the ebook immediately after purchase or have the ebook emailed to them. Get a sales page here.
5. Payment page
When choosing a payment page for your ebook sales, don't chose a platform that will require people to register first before making a purchase. It must be a secured platform that will allow purchase in one simple step. The platform must not charge the buyer any additional fee. Platforms like Paystack, Flutterwave are good.
6. Adequate exposure/marketing
After writing your ebook, people will not know about it till you make them know about it. There are several ways you can market your ebook. One is through a blog. If you have blog, you can write about your ebook and ensure good SEO settings are applied. You can also use the services of a paid blog post. You can use this blog to promote your ebook for a token.
Other methods are using ecommerce platforms, social media advertising and email marketing.
7. The ebook cost
Last but not the least is the selling price of the ebook. Know the worth of your ebook. Do not overprice it and do not under-price it neither. Monetary value place on your ebook can play a major role on how successful it could be.
