Secrets On How To Be Successful In Real Estate Business

Real Estate Business is a gold mine yet to be fully mined, especially in developing countries like Nigeria, etc. It is one of the most lucrative business to venture into. Real Estate business is all about profit because the value of properties can only increase with time (all things being equal).


One of the serious challenges people who are into the business face is the inability to make the most out of the business.
Knowing how to go about a business, secrets in the business and things that works will surely make you outstanding and highly successful.
Hence, we have put together below, secrets/steps on how to be successful in the real estate business.



Create A Business Plan

Every business requires a business plan. Developing a solid business plan is your strategic advantage. By laying out goals, budgets, and examining your market with continued re-evaluation, you are laying the groundwork for your future steps.

A good business plan here requires you to: outline your vision, determine and assess the area you wish to cover, outline your lead generation and strategies and, make a good financial plan.


Related post: How to start a real estate business


Determine The Area You Wish To Cover

The geographic area you have selected to practice as a real estate agent, and choosing it wisely can make or break your early career. In beginning your career, it is advantageous to work in an area you know well and that has a real estate market that can provide for your financial needs.

Knowing the area very well is highly important, especially the terrain, if the area to prone to any disaster, human activities in the area and security. Getting a cool property for a satisfied client can lead to more referrals and more serious business for you.



Join The Right Brokerage

The decision on what brokerage to join should be made with great consideration, with a specific focus on the training and mentorship it provides. While commission splits are important, your first brokerage/franchise, needs to foster the skills and guidance to build a solid foundation upon which your career will be built.

Working for a franchise offers you a way to gain credibility in your market, even as a new agent.



Partner With Other Companies/Agents

No one can undermine the power of two or more partners in a business. Partnering with other agents/companies is a way to hedge against altogether losing a prospect to a bigger competitor. It is better to work with another agent to secure a deal (where you have to divide the commission between you and the partner) than losing all to a bigger company.



Do Not Ignore Or Turn Down Any Deal

Halve bread they said is better than none. Never turn a buyer/prospect away. Some business deals may not lead to a big commissions. But they might lead to more business with a much higher commissions in the future.



Connect With Vendors And Investors For Business Leads

There are people of influence in the society today. You need to connect with them. They are serious sources of good business leads. Connect with such people, make your business known to them and also, from time to time, inform them about new deals. Such influencers include, accountants, lawyers, doctors, pastors (clergies). These people wave great influence in the society and can influence there clients/followers into a business.



Maintain Good Connections With Past Clients And Referral Sources

Do not ignore clients even after a successful and concluded business deal. Maintain Good business connections. Sending former clients and referral sources open listing/deal notifications can lead to a bigger business deal. A satisfied client, giving the opportunity will bring friends to buy from you.



Pitch Stories To Reporters

News media are always in constant hunt for news and current trends. Pitch them about the trends in your business sector and you will get mentions and by extension creating brand awareness. In some instances, you can also feature in some media's live events. Not all radio events requires you to make a payment before been invited for awareness presentation.



Get A Real Estate Business Mentor

The importance of a mentor in a business cannot be over emphasized. Every successful business man/woman has a mentor he/she gets advice and counseling from. Your mentor must be one who is also into the business, has more knowledge and experience than you and more importantly, the person must be successful in the business already.



Leverage Printed Materials

Printed materials such as flyers, give you direct access to every household in the area you wish to cover. And also, it helps to boost name recognition and generate leads.
Distributing flyers in places of worship, hotels, banks, big restaurants, executive gatherings ,etc can significantly boost your business. The usual trend is to speak with the people incharge and then leave you flyers with the receptionist, cashier or customer care units.



Go Online

Leverage the power on internet. No matter how small your business is, even if you are an agent or a broker, you still need your presence to be felt online. You need a website.
Getting a website nowadays is not capital intensive.
With as little as ₦12,000, you can get a domain name, hosting and website designing. Website keeps your business alive even when you are sleeping, your website keeps marketing your business to prospects.

With a website, you can siphon some clients of big competitors to your side and make huge commissions off the business deal. Website helps in brand recognition and gives your business a reputation. It's a must have for every business, small or big.
We can help you get a website in just 24hours at a very low and affordable price. Starting from ₦12,000.
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You can also contact us for further inquiries.

You also should also create social media profile for your business on Facebook, Twitter and Instagram.



Use Email Marketing

There are categories of email database that fit real estate business for promotion purposes. They are High Net-worth Individuals (HNIs) Email list and Working Class Email list. The HNIs comprises of those we refer to as millionaires. They have the capacity to acquire properties at any time.
The second group is the working class individuals; these group currently has started breaking into living in their own houses, they cannot be ignored especially as banks and their respective companies now offer them credit and loan facilities.


Using email marketing, you will reach potentials clients and if your offer is good, they will come for it. Email marketing is cheap and affordable. It involves sending adverts messages to thousands or millions of email addresses you have in your database usually with the help of an email blasting software. With just one click, you can reach millions of prospects using email marketing.

We currently have 200,000 active Nigerians High Net-worth Individuals (HNIs) email addresses and also we have 1 million active working class Nigerians email addresses. You can contact us today to request for any of the database at a very affordable price. If you order for any of the email database, we will give you free blasting software and also, we will send out your advert message  to all the Nigerians email addresses in our database for free.

Click here to get the Nigerians HNIs email database.

 Click here to get the Nigerians working class email database. 

We wish you success in your real estate business.



DillionWorld NIG.
(https://www.nigeriansemail.com.ng)
tochukwudike@gmail.com
+2348035217265
contact@nigeriansemail.com.ng
contact@dillionworldresources.com.ng

How To Start And Run A Successful Real Estate Business In Nigeria

Real estate business is one of the top 5 most lucrative business in Nigeria today. Some people believe that the risk in the business outweighs the profit. That is not true. Real estate (land) is a property that doesn't depreciate in value. It only gets better with time. The most important thing in this business is having the necessary papers and certificate of any property your own.


There are several categories of real estate business and they include: real estate agent/broker, real estate/property developer, land flipping, property rent/lease, etc.
You can go into this business on a small or big scale. Also, if you want to start on a small scale, you can actually do so with little or no capital.


Below are details tips on how to start and run a successful real estate business in Nigeria and other countries.



Write a business plan

Every business start-up requires a business plan. Writing a business plan is critical to every business for several reasons which include, giving your business a sense of direction, ability to attract loan and partnerships. If possible, get professional in the field to prepare your business plan and the executive summary.



Carry out feasibility study on the modus operandi of the business in your area

Find out the big players in the business in your area. How do they serve their clients? What laws guide operations in the city/state where you want to operate? Carry out a market research and determine constraints of the business, your prospective clients, their challenges, etc. These questions have to be considered and answered for you to have a clear vision of your direction. Every feasibility study ends with report. Put your feasibility study on a report for future references.


Related Post: Get the active email address database of High Net-worth Individuals in Nigeria with free blasting software




Register your business and join relevant bodies

Business registration is important in Nigeria. You must register with CAC – Corporate Affairs Commission and get a certificate to operate as a business. There are also associations and agencies that regulate real estate operations in Nigeria. You can also belong to estate developers association like the Real Estate Developers Association of Nigeria.



Source for capital/partnership

Real estate is capital intensive, depending on the scale you want to operate the business. If you want to operate the business on a large scale, you will need much capital. You must have saved up some amount yourself but, if you're not a multi millionaire, you will still need to source for capital.

If you do not have enough it is important that you seek investors. You can look for equity investors  that can give you enough leverage at the start and accelerate growth.
You can also seek loan but, only seek for loan if you are sure of the property. Get the Certificate of Occupancy, get approval from government surveyor/agency and be sure there is no government project or road that will turn your business into a nightmare.


Related post: Secrets on how to run a successful real estate business


Buy your property

The properties here include land and buildings. Look for a land that is still in a developing area and not far away from a major road. Some of the things to consider before buying any property include but not limited to: cost of the property,  availability of Certificate of Occupancy, local government/development permits, proximity to a major project/establishment/town, security, topography of the area (flooding and any other form of natural/man-made disasters), electricity, etc.



Create a marketing plan

The most important aspect of today's contemporary marketing lies on referral. Create an effective referral program and, hire experience and zealous marketers. You need to engage online and offline means to promote your business.

Use social media ads platforms to reach more prospect. Also, create a program that will make your property affordable to middle class and if possible, installment payment will help you get more prospects.

You should announce to the real estate demand market that you are in business and here to stay. Announce your arrival in the real estate market with the use of handbills, newspapers, real estate journals, radio, television and as much as your budget can permit to advertise.


Train yourself on how to think strategically about what’s happening in your market and be ready to offer something of value to your clients, no matter where they come from.



Create a website

Website is like the backbone of marketing and can serve as office to offer your services to your prospects. Even when you're sleeping, your website is still there working for you.
No matter how much local marketing you do, you need a web presence to attract and engage online traffic towards your business.

Getting a good website is not a capital investment. It's cheap considering the benefits that comes with it. A good website and  SEO on the website help to usher those traffic and prospective clients right to you, is a crucial foundation of every successful real estate business.

The website should be  functional and interactive, enabling prospective clients to make enquiries, see photos and videos of available options of property when you begin to have them or likely ones that would come up later.


We can help you develop a good and affordable website with free domain name and SSL security certificate. Click Here to get started.


How you can start Real Estate business in Nigeria with little capital


Partnerships
Partnership with other players in the field or people who are interested in the business is one sure way of starting the business with little investment. Especially if you know how the real estate works and you can effectively manage it, you can partner with someone that has the money and is able to dish out the capital for the business.

Such investors are hard to come by but, you have to try and arm yourself with a killer business plan.


Cloud Funding
You can call for individuals contributions in starting the business. Prepare your business plan and your pitch note. Convince individuals to contribute in funding the business and work out effective profit sharing formula according to the amount contributed by each individual. I had seen such work on other businesses and real estate is not an exception. No matter the amount each person is contributing, it all count.


Create a website where people who are interested can create account and contribute through online channel. They should also be able to view their profit and progress of the business through their individual dashboard. Sincerity is the key here.


Offering a  Service or Skill 
I had seen surveyors, lawyers and tractor owner own landed properties by providing their professionally services without paying any money.  If you offer any service and your client owns many plots of lands, you could negotiate to be paid with a land property and should the service offered not up to the property worth, you could offer to pay the balance overtime.


Mortgage
One can start real estate business using the mortgage strategy. In this method, a small percentage of the total sum is paid and the rest spread overtime while the property is handed over to you. Most times, a mortgage  bank is involved. If the borrower stops paying the mortgage, the bank can foreclose.


In conclusion, real estate business offers great opportunity and it's a business that only gets better with time. You can join with or without capital.