Reason Why People Are Not Buying Your Ebook

 

Writing an ebook is one thing while marketing it to people to buy is another. It's discouraging to spend time, money and other resources putting together and ebook piece by piece and at the end, it didn't make a positive impact in terms of selling it. It's highly frustrating.

Ebook has been employed by many as a tool use to put together an idea, plan, experience or knowledge about a burning issue or topic. Just like the name applies, eBook, it's an electronic book. That means, it's a digital copy or a soft copy book. 

Why is your ebook not selling after putting so much resources and efforts into the project? This has been a million dollar question many have been asking themselves and others.

We are about to reveal to you below, most factors that can contribute to the low patronage of your ebook.

1. Contents of the eBook

What is the content of your ebook? Before anyone will buy your ebook, the person would like to know a snippet of the book. The content must reflect the core values of your intentions, experience, techniques and must be captivating, straight to the points without much irrelevant stories.

2. Title of the eBook

Some beautiful ebooks I'd read have poor titles that do not reflect the contents of the book. Some title are so off that you might buy a book thinking it's about a particular subject, only to discover that the content is entirely a different ball game. Such will leave a negative feedback on the book of course. Chose a title that suits your ebook and a title that is attractive as well as  reflects the contents therein.

3. Reviews

Do your ebook have a review? After writing your ebook, before you set it out for sale, give some free copy to trusted allies for review. Don't be afraid of negative reviews as they can only make your book better. After reviews implement any corrections and send for review again till your have a greater percentage of positive response. When choosing people to review your ebook, make sure they are people who will give your a honest and truthful review regardless of your bond with them.

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4. Sales page

For your book to be made available to the masses to purchase, you need to have a good written sales page. Except in a situation where you are selling through an ecommerce platforms. Otherwise, you need a sales page. Your sales page must be active and available online always. Again, your sales page must be simple and must contain some positive reviews of the eBook. Make sure your sales page is written in a simple comprehensive language; the same goes to your ebook also. 

Your sales page must also have a call to action button where intended buyers will have to be redirected to make payment online and download the ebook immediately after purchase or have the ebook emailed to them. Get a sales page here.

5. Payment page

When choosing a payment page for your ebook sales, don't chose a platform that will require people to register first before making a purchase. It must be  a secured platform that will allow purchase in one simple step. The platform must not charge the buyer any additional fee. Platforms like Paystack, Flutterwave are good.

6. Adequate exposure/marketing

After writing your ebook, people will not know about it till you make them know about it. There are several ways you can market your ebook. One is through a blog. If you have blog, you can write about your ebook and ensure good SEO settings are applied. You can also use the services of a paid blog post. You can use this blog to promote your ebook for a token.

Other methods are using ecommerce platforms, social media advertising and email marketing.

7. The ebook cost

Last but not the least is the selling price of the ebook. Know the worth of your ebook. Do not overprice it and do not under-price it neither. Monetary value place on your ebook can play a major role on how successful it could be.

How To Help Your Sales Team Hit Monthly Set Target

Sales teams are the life of companies. Motivating sales teams can be difficult, especially with so many different personalities involved. Over time, however, sales managers learn how to manage teams in a way that breeds performance. Here are tips every sales team can put in place to help them hit their monthly goals.



Personalize Each Presentation

Many sales teams today demonstrate their product’s benefits through software-based presentations, whether in person in a prospect’s meeting room or remotely, through a webinar. If your team uses the same stock presentation for every meeting, you’re missing a great opportunity to connect with clients directly.

Instead, your team should personalize each presentation to the client who will be watching it. Incorporate screenshots from the client’s own website or add in statistics based on his specific client base. That personal touch will impress those viewing it, making them feel as though the entire presentation was put together specifically for them (which it was!).



Reduce Paperwork

Sales teams spend hours each week on paperwork. There are proposals, quotes, and contracts, all of which must be top quality in order to win the sale.

The problem is, the more time your team spends in front of their computers, the less time they’ll have to track down leads and bring in sales. Through automation, you can improve this process while still having the documents you need.



Set Attainable Goals

In order to achieve your goals, you must first have them in place. Help your team break those goals down into daily achievable tasks that add up to the end result on the last day of the month.

It’s important to set reachable goals initially to help team members feel empowered when they are able to check several major accomplishments off their lists each week.



Motivate Team Members

Keep the spirit of competition alive by challenging your team to work hard each day. Keep a leaderboard in a central location in your office or use an online gamification tool to allow your team members to easily see who’s winning.

It will give team members a goal to aspire to each month. As they see others beating them on the leader board, they’ll work harder to work their way up that board to number one.



Protect Team Members

In a sales environment, things can easily turn ugly quickly. Clearly outline sales territories and make the rules clear up front about which sales qualify for which commissions. This will help prevent team members from stealing each other’s sales, while also helping team leaders resolve any disputes that arise.

Protect team members from being undermined by other team members and you’ll earn long-term loyalty. If you let back stabbers win, you’ll find your best salespeople won’t stay around long.



Prospect and Email Blasting

The most successful sales teams do their research before contacting prospects. Each piece of communication should be directly targeted to the customer being contacted, with sales pitches personalized to that specific potential client. Bulk Email blasts and CRMs can help you pinpoint the customers who would be interested in what your teams are selling.


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Be a Conversationalist

Truly talented salespeople have the ability to make a connection with potential customers. This goes beyond simply discussing the product. Each of your sales team members should be able to win clients over from the time the meeting starts, including through the small talk that happens at the outset.

Advise your team members to keep up with the topics each day that have everyone talking, through watching and reading the news and paying attention to social media posts. Something they see on the morning news could be a crucial part of landing a sale that afternoon.



Measure Your Efforts

Your team’s efforts should be regularly measured, with reports on view for everyone to see. How did team members compare against each other? How do this month’s results compare to the same month a year ago? Five years ago?

By tracking these numbers each month, you’ll have ongoing insight into how your efforts are working. This will also help you find areas in which your team can improve.



Finally
Your sales team is vital to your business’s success. Through motivating team members and giving them the tools they need to exceed their goals, you’ll reach your goals as a group and grow your business more quickly than you ever imagined.



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This post was first published on DUE