How To Grow Your Business Online Without Spending Much Money

 

Updated January, 2021

Growing your business online could be one of the biggest challenges for new startups or newbies. This could be because there are more than a few entrepreneurs online daily talking and marketing the same kind of business, and offering the same services as you. You log onto social media and you will many paid adverts and marketing activities on groups pages. Building an online business isn’t easy, and there are some hard realities that you need to realise.

If you are just starting a business, then you cannot afford to waste money. We have put together in this article how you can grow your business online without spending much money.

You need a website

To get online and be a moving brand, you will be a website with branded logo. The biggest mistake you can make as a small business is choosing the wrong platform to build your website. A wrong platform will not only cost you more money, but it will also limit your business’ growth potential.

I recommend using WordPress. It is the most popular website builder in the market, and it powers over 40% of all websites (including both small and large businesses).

We can help you build a professional and good costume WordPress website at a very affordable price. Click here to learn more

Make it easier for people to reach you through your website

If you want your website to bring you more customers, then you need to add an easy way for visitors to contact you.

The easiest way to do that is by using a contact form on your website. WordPress doesn’t come with a contact form. Luckily, there are WordPress contact form plugins that can help you easily add a contact form to your website. We will help you fix this when we create your website. Click Here.

Do not copy other Entrepreneurs

Do not attempt copying other Entrepreneurs within your sector or area because customers will find out, and they will chose to go for the original creator of the idea or product. Internet is a very small world, no thanks to search engines. Be unique and learn in a unique way what you do not know about the business you are running. After learning, implement in such as way as it fits your business and your prospects. Copying someone else means you lack vision and purpose for your business. 

Have a strong brand

There are no better time to create your brand than the time you are starting your new business. Make sure your business stands out and is true to who you are!

Because having a strong brand will make you stand out from the competition and it will also allow you to attract the right clients to your business, and both of those things are very important.

Create better blog posts and title

Creating better blog posts titles brings in more readers and helps with SEO. Also, constant posting on your blog helps with the ranking on your blog/website by search engines.

Let people know that you've got some seriously juicy content by creating titles that really do them justice!

Start Building an Email List

The fact is, most people who leave your website will never come back again. This means that if you don’t get their email address, then you will have no way to communicate with them in the future.

The most cost-effective way to do this is by building an email list and getting relevant email database.

Email marketing is the most reliable way to communicate with your website visitors. And, it is relatively cheap compare with other marketing methods. Your website should have a contact form, where you collect visitors data. We include this in the website if we build website for you. Learn more.

For your email marketing, you can use our service to promote your business via emails. Click Here for more details.

For email database relating to your business, click here to check out this database.

Get More Organic Traffic From Search Engines Such As Google

Search engines like Google are the major source of traffic for most websites on the internet. There are a lot of things you can do to optimize your website for search engines by learning basic SEO skills.

SEO or search engine optimization is a set of guidelines and techniques that make your website more search engine friendly. It is not too technical and you will be able to do it on your own. We add this to the websites we build.

 

Have A Content Marketing Plan

Content marketing is a plan to create useful and relevant content to attract and build an audience. This allows you to get more targetted traffic from search engines without spending a fortune.

The easiest way to add useful content to your website is by adding a blog. WordPress allows you to add a separate blog page to your website and sort your content into categories and tags.

You need to plan your content strategy by finding out the keywords your users may be looking for.

Use Social media Marketing

You don't want to be posting just photos of what you ate for lunch/dinner, trust me.

Social media platforms have highly engaged audiences. Facebook alone has 1.47 Billion daily active users, that’s around 18% of all people in the world. Twitter, YouTube, LinkedIn, and other social media platforms also have highly engaged users.

With so many users, social media platforms bring great opportunities for business. You can start by creating your business’s social media profiles and automatically sharing your blog posts.

You should make it easier for your users to share your content on social media. For that you will need a social media plugin for WordPress. These plugins add social sharing buttons to your WordPress site.

Next, you should prioritise Social media ad placement. This helps to get your website/Business to target potential clients that will need your services. This is the most effective marketing strategy currently. You can not scroll for 30 seconds on Facebook without seeing a Sponsored Ad. We can help you out with social media marketing.

 Click Here to learn how 

Be an Active Participant in Online Communities

Online communities include forums and question-answer websites. These are the places people go to post their questions, socialize, find content, and explore. Top communities on the internet include Nairaland, Reddit, Stack Exchange, Quora, TripAdvisor, and more.

These communities provide you with access to people interested in topics associated with your industry. You can join them for free and invest your time in building authority.

First, you need to find out which communities are more relevant to your business and where your potential customers may go looking for answers or content. For example, if you run a travel website, then you may find TripAdvisor more helpful than other communities.

Don’t spam these forums with links to your website in each post. Build authority by genuinely participating with helpful content, and mention your business or website when it is appropriate.

Make Effective Use FOMO to Boost Sales and Conversions

Fear of missing out’ (FOMO) is a psychological term used to describe anxiety about missing out on something exciting and trendy.

As a business, you can take advantage of this human behavior and use it to boost sales and conversions. Basically, you need to build anxiety by adding scarcity to your offers. Example, "Only 5 Rooms left, book Now".

Improve Your Website’s Speed and Performance

As a website owner, you have very little time to show users what you have to offer and convince them to stay on your website.

This means that you need to optimize your website to make sure that it is fast and performs well even under high traffic.

Thank you for reading. 

For assistance in getting your business online or growing your business online, you can contact us: 

support@digitalmarket.com.ng

tochukwudike@gmail.com

+2348035217265

How Small Business Owners Can Use Social Media To Improve Sales And Grow Their Business

Failure to have an effective social media strategy can be detrimental to your small business.

While you may not think your lack of a social media presence is having an impact on you today, it will eventually catch up with you down the road. So don’t wait until it’s too late to get started.

You’ve got to keep up with the latest social media trends and apply them to your small business.

If you’re a small business owner not quite convinced you need to use social media to improve your business, you’ll benefit tremendously from reading this guide.

If you are currently using social media to market your small business but not seeing the results you hoped for, I’ll steer you toward the path to success.

Follow the tips below to maximise your business potentials on social media 

Create Profiles On Many Social Media Platforms:

If you have a Facebook page for your business, that’s great. You’re headed in the right direction. But Facebook alone won’t be enough to maximize your reach. You need to establish a presence on as many social platforms as possible.

Less than half of small businesses use Instagram, YouTube, and Twitter to market their brands. Furthermore, less than one-third of owners are taking advantage of LinkedIn and Snapchat. Before you rush to create a profile on all the channels listed above, it’s important you understand your target market.

For example, LinkedIn is more beneficial to B2B companies. That’s because 80% of leads generated by B2B brands come from LinkedIn. Let’s say your small business is targeting Generation Z as your primary audience. Well, 71% of Gen Z uses Snapchat at least six times each day. More than half of this generation uses Snapchat over 11 times daily.

But if your small business is trying to generate leads from Baby Boomers, it wouldn’t make sense to prioritize Snapchat.

For the most part, starting with a Facebook profile is a safe bet. With nearly 1.5 billion daily active users, you can assume your target audience has a presence there.

After you create a Facebook page, you need to determine which other channels are suitable for your brand and marketing strategy. I’d recommend creating a YouTube channel.

Define Your Marketing Goals:

You can’t just blindly start posting content on social media without some sort of rhyme or reason. Before you do anything else, you need to identify your marketing goals.

While lead generation, brand awareness, and customer engagement are all good reasons to use social media, it doesn’t mean these should be yours.

You may be using social media to provide better customer service or directly drive sales.

Whatever your reasons, make sure they are clearly defined. Think of it as you would of any other marketing strategy for your company.

You wouldn’t run an ad on the radio or a print advertisement without establishing a goal first, so you need to treat your social media strategy the same way.

Once you decide the purpose of your social media campaigns, it will be much easier for you to come up with content to post. As we’ll discuss soon, it can be tough to think of ideas for new posts.

Post Content On A Daily Basis:

Now that you have a social media profile on multiple platforms, you’ve got to make sure those accounts are active. If someone stumbles upon one of your pages and the most recent post was from three weeks ago, they aren’t going to follow you. What’s the point of following a brand that doesn’t post content?

Furthermore, think about all the people already following your business page. These people won’t just navigate to that page on their own to see what you’re up to. You need to post new content that will appear on their homepages and timelines.

This is your opportunity to stand out from your competitors. If your competition is only posting once a week or just a handful of times per month, it will be easier for you to make a lasting impression on your followers by posting daily.

Each time you post new content, you remind your followers that your brand exists.

In addition to posting content daily, it’s also important for you to respond to your customers. I’m referring to direct messages as well as comments.

Sometimes, instead of posting writeups, you can make use of live videos to promote your products/services.

Make sure you don't spam with your contents, otherwise, you may lose your subscribers.

Give Consumers A Reason To Follow Your Page:

In order to have a successful social media marketing strategy for your small business, you need to have lots of followers. Otherwise, nobody is going to see your content.

 Once you’re able to grow your social following, it will be easier for you to convert your followers into customers. That’s because consumers are more likely to buy from brands they follow on social media.

Here are some of the top reasons why people would be interested in following your small business on social media:

• they’re curious about your products or services
• you offer exclusive promotions
• your content is entertaining
• they need to reach a customer service representative
• you offered an incentive
• their friends or family follow your brand

So make sure your content is worth following.

 As you’ve seen, getting more followers will ultimately increase your chances of driving more sales.

Form Relationships With Social Media Influencers:

When people think of social influencers, they think of celebrities and athletes. But partnering with a celebrity probably won’t fit within the marketing budget of a small business.

However, influencer marketing is the fastest growing method for customer acquisition in the digital world.

So how can a small business afford to implement a strategy like this? You can find social influencers who are much more cost-efficient than a celebrity.

Try partnering with micro influencers to increase your product credibility. This type of influencer may not have millions of followers, but you can get them to post content about your brand for a small amount of money. You may even be able to get away with offering them just free products in exchange for a post about your brand.

This strategy is effective because micro influencers have stronger engagement metrics with their followers. That’s because they are just regular people.

Implement Automation Tools:

As a small business owner, becoming a social media content manager wasn’t something you planned for, and it might feel as if there aren’t enough hours in the day for you to handle this.

Using an automation platform will allow you to schedule your posts in advance. You can take time once at the beginning of your week to set the dates and times for your posts in the future.

Another benefit of using an automation tool is the ability to respond to messages in a timely fashion. Rather than having to check each social platform individually for these messages, you can find software or in-built automation system that sends all messages to one inbox. Then you can reply directly from the software.

I highly recommend these tools for small business owners who feel they don’t have enough time to effectively manage their social media profiles. Don’t let that impair your marketing strategy.

Encourage User-Generated Content:

Let’s say you run a contest on Instagram where participants have to post pictures featuring them using one of your products.

Your small business just got exposed to a wider audience. Anyone who follows people who enter the contest will see your brand being promoted, even if those people don’t follow you.

A whopping 92% of consumers say they trust a referral if it comes from someone they know. UGC is a great way for you to get more followers and ultimately turn those new followers into buyers.

For any assistance, contact us:

Email: dillionworldblog@gmail.com

How To Make Money Blogging By Treating Your Blog Like A Business

When I started blogging almost seven years ago, there where no much money in it. Now that the general population knows they can earn income blogging, they all want in. The problem is they don’t treat a blog like a business.



If you’re also a blogger (or you wish to start blogging) who is wondering how to start turning your hobby into a business, here are a few places you can start.


Related post: How to start Gift Cards reselling business in Nigeria from your home



Decide how you’re going to make money

The first step in treating your blog like a business is figuring out how you actually make money. There are two (kind of three) options here.

• You already have a business (or are building a business) and a blog is a marketing tool.
• The blog itself gets you hired for specific services pertaining to content creation.

In the former example, you have a company and your blog is just one part of your sales and marketing funnel. For example, I have a student who is a travel agent and her travel blog helps her get clients.

In the second, the blog itself is what gets you paid. This usually looks like content marketing work, affiliate marketing and spokesperson work for major brands.


You can also have some sort of a hybrid and add multiple sources of income as time goes on, but in the beginning stages I recommend sticking to one or two things.



Figure out where your clients and customers pay you

The second step is to figure out your sales and marketing funnel. In other words, you need to determine how someone goes from being a blog reader to a paying customer or client. Here are a few examples:

Your following doesn’t actually pay you, but corporate brands hire you as a spokesperson because of your following.

• Blog readers purchase affiliate products from your website.
• Potential clients go to your site for advice, join your email list and you market your products and services to them.

Each scenario has a slightly different roadmap depending on how you’re actually making your money. When treating your blog like a business, it’s important to know what this process is so you can structure your business accordingly.



Create a marketing budget

There was a time when you could use social media and everyone would see your content for free. Sadly, those days are behind us. You need to look no further than the recent Facebook changes to see how this has changed over the years.

That being said, businesses have marketing budgets and as such your blog should as well. This may look like ads or services that help drive traffic or build your social media presence. Fortunately, these things don’t have to cost you a whole lot, but you do need to invest just like you would in any other business.


Conclusion

In order to treat your blog like a business, you need to deal with numbers, logistics, and marketing. While this isn’t the fun part, it is what actually gets you paid.


Related post: Get active and updated Nigerians email address database with free send out and blasting tool

Get Active Nigerians WhatsApp numbers/Contacts With Free Tool And Promote Your Business Via WhatsApp Marketing

Updated January 2022

WhatsApp currently is more than a peer to peer chatting app. It is a professional and effective platform to communicate with potential customers or create a loyalty program.

WhatsApp is a social, instant messaging platform which leverages your phone’s internet connection to aid communication between parties. This communication can be to one person at a time, multiple people on a broadcast list or a collection of like-minded individuals in a group.


The greatest thing you can have in business is an audience, and the chances are very high that a very large percentage of your customers are using the platform already. It is hard to sift through 1.5 billion people using Whatsapp and not find a decent/handful groups that would be interested in your product, wouldn’t you say?


The best reason to use WhatsApp for business is that many of your customers are probably already using it. More than 60 billion messages are sent through WhatsApp every single day. Also,WhatsApp is free to use. This means that you can reach out to millions of prospects free of charge.


Surprisingly, users of WhatsApp and similar services are willing to engage with businesses. According to Nelson's Facebook Massaging survey, 67 percent of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53 percent of respondents say they’re more likely to shop with a business they can message directly.


If your customers and prospects are young, they’re more likely to be comfortable using messaging apps for their day-to-day communication. A study by Pew Research Center shows that 55 percent of smartphone owners between 18 and 55 years old use messaging apps like WhatsApp, compared with only 19 percent of smartphone owners who are 60 or older.


Plus, messaging apps like WhatsApp have incredible engagement rates: 98 percent of mobile messages are opened and read, with 90 percent of them getting opened within three seconds of being received. No matter what the message is, the receiver tends to open it on arrival. This makes WhatsApp the best marketing strategy ever.


WhatsApp may be an invaluable marketing tool but the success of your campaign lies in getting customers to readily give you their number. This is where we come in.


We have access to over a million active Nigerians WhatsApp numbers and we have the resources to all collect even more. Our aim is to help business that wish to promote their products/services to reach more prospects through effective WhatsApp Marketing.


The most difficult aspect of WhatsApp marketing is getting the WhatsApp phone numbers of potential customers. We have the solution to this. Our WhatsApp marketing tools are designed to generate real WhatsApp numbers of people in any region.  The numbers can easily be seen once you refresh your WhatsApp contacts.

The greatest part of this tool is, the generated WhatsApp numbers are not stored in your phone contacts and you can easily delete all the numbers with one click. You can have over a million non repeated numbers which you can easily export or use and delete.

We sell active Nigerian WhatsApp numbers and we also offer our WhatsApp marketing tool together at a very affordable rate.

To get the package, the cost is ₦8,000.


Here is what your ₦8,000 will get for you:

• Our WhatsApp marketing tool for generating only real WhatsApp numbers as much as you need.
• Access to over 1,000,000 real Nigerians WhatsApp numbers for your marketing need.
• WhatsApp contact exporting app.
• Ebook on effective and successful WhatsApp marketing strategy.

Once you are in possession of our WhatsApp marketing tools/materials, your business will experience great boom.
Our tools requires no monthly nor yearly subscription. It's just one off payment of the ₦8,000 and they are yours forever. We will also offer you free after sale advice and guidance on when you get in contact with us.


For further inquiries/payment, contact:

dillionworldblog@gmail.com
tochukwudike@gmail.com
support@digitalmarket.com.ng
+2348035217265







Disclaimer: We do not support unsolicited messaging nor violation of people's privacy.

Why WhatsApp Marketing Strategy Is Better Than Any Other Form Of Digital Marketing

UPDATED: January, 2022

WhatsApp currently is more than a peer to peer chatting app. It is a professional and effective platform to communicate with potential customers or create a loyalty program.

WhatsApp is a social, instant messaging platform which leverages your phone’s internet connection to aid communication between parties. This communication can be to one person at a time, multiple people on a broadcast list or a collection of like-minded individuals in a group.


The greatest thing you can have in business is an audience, and the chances are very high that a very large percentage of your customers are using the platform already. It is hard to sift through 1.5 billion people using Whatsapp and not find a decent/handful groups that would be interested in your product, wouldn’t you say?


The best reason to use WhatsApp for business is that many of your customers are probably already using it. More than 60 billion messages are sent through WhatsApp every single day. Also,WhatsApp is free to use. This means that you can reach out to millions of prospects free of charge.


Surprisingly, users of WhatsApp and similar services are willing to engage with businesses. According to Nelson's Facebook Massaging survey, 67 percent of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53 percent of respondents say they’re more likely to shop with a business they can message directly.


If your customers and prospects are young, they’re more likely to be comfortable using messaging apps for their day-to-day communication. A study by Pew Research Center shows that 55 percent of smartphone owners between 18 and 55 years old use messaging apps like WhatsApp, compared with only 19 percent of smartphone owners who are 60 or older.


Plus, messaging apps like WhatsApp have incredible engagement rates: 98 percent of mobile messages are opened and read, with 90 percent of them getting opened within three seconds of being received. No matter what the message is, the receiver tends to open it on arrival. This makes WhatsApp the best marketing strategy ever.


WhatsApp may be an invaluable marketing tool but the success of your campaign lies in getting customers to readily give you their number. This is where we come in.


We have access to over a million active Nigerians WhatsApp numbers and we have the resources to all collect even more. Our aim is to help business that wish to promote their products/services to reach more prospects through effective WhatsApp Marketing.


The most difficult aspect of WhatsApp marketing is getting the WhatsApp phone numbers of potential customers. We have the solution to this. Our WhatsApp marketing tools are designed to generate real WhatsApp numbers of people in any region.  The numbers can easily be seen once you refresh your WhatsApp contacts.

The greatest part of this tool is, the generated WhatsApp numbers are not stored in your phone contacts and you can easily delete all the numbers with one click. You can have over a million non repeated numbers which you can easily export or use and delete.

We sell active Nigerian WhatsApp numbers and we also offer our WhatsApp marketing tool together at a very affordable rate.

To get the package, the cost is ₦5,000.


Here is what your ₦5,000 will get for you:

• Our WhatsApp marketing tool for generating only real WhatsApp numbers as much as you need.
• Access to over 1,000,000 real Nigerians WhatsApp numbers for your marketing need.
• WhatsApp contact exporting app.
• Ebook on effective and successful WhatsApp marketing strategy.

Once you are in possession of our WhatsApp marketing tools/materials, your business will experience great boom.
Our tools requires no monthly nor yearly subscription. It's just one off payment of the ₦5,000 and they are yours forever. We will also offer you free after sale advice and guidance on when you get in contact with us.


For further inquiries/payment, contact:

dillionworldblog@gmail.com
tochukwudike@gmail.com
customercare.dillionworld@gmail.com
+2348035217265


Also, you can pay online through Paystack and download the materials immediately after the payment.
Click Here To Pay Online







Disclaimer: We do not support unsolicited messaging nor violation of people's privacy.