LAST UPDATED: January, 2021
Email marketing is one of the most effective means of reaching your clients and prospects at the lowest possible cost. It had bee around for years and only keeps getting better over time.
What Is Email Marketing?
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Good and effective marketing emails convert prospects into customers, and turn one-time buyers into loyal customers.
This guide is going to be a complete course on email marketing delivered to you Free. Below are what you will learn:
- How to build an email list full of targeted customers.
- How and where to get email list for your business base on location/occupation/etc.
- How to optimize your emails for the highest open rates and click-through rates (CTR).
- How to automate the process of nurturing your leads and turning prospects into customers.
Why Email Marketing Is Important To You And Your Business
Despite the rise of social media, email remains the most effective way to nurture leads and turn them into customers.
There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
- Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
- You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
- Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is simply the best way to make sales online.
Related post: Get Active And Updated Nigerians Business Executives/Working Class and Entrepreneurs Email Database With Free Blasting Tool
How To Start Email Marketing
You start with your list:
We have made it super easy to start right away with our already collected and verify email list for your business. We have email list of working class, entrepreneurs, business executives, high networth individuals, students, in Lagos, Abuja, Port Harcourt, Owerri, etc. All verified and responsive. You can reach us for more details: dillionworldblog@gmail.com | +2348035217265.
With our email Leads, you can begin building your email campaign—and even begin reaching out to leads—while keeping your leads stored safely with you.
You add an email service provider:
There are a ton of them out there, but we take the guesswork out and make it really easy to choose the right one for you and your goals. Alternatively, if you get email list from us, we will give you Free email blasting software that equally manage your email campaign at no additional cost.
After those two steps, it’s just a matter refining your lists and your messaging so you’re reaching your audience and really connecting with them. Plus, you’ll be able to set up some automation in your email service (or the software we will give you) which will make things much easier for you.
Ready to jump in? Let us go!
Growing Your Email List
What most people do when they want to build an email list is to put an opt-in form on their website and hope that people sign up. Unfortunately, this strategy usually doesn’t work very well.
To grow your email list, you need to attract people with a compelling offer. You need a lead magnet. We collected our list over time by giving out free materials/services.
What is a Lead Magnet?
A lead magnet (a.k.a. an opt-in bribe) is something awesome that you give away for free in exchange for an email address. It doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost.
It can be absolutely anything you want, so long as it provides value to your visitors for free.
Some popular lead magnet examples are:
ebooks, A cheat sheet of tips or resources, White papers or case studies, A webinar, Free trials or samples, A free quote or consultation, Quizzes or a self-assessment, A coupon, etc.
What Makes a Good Lead Magnet?
You already know that a lead magnet needs to provide value for free. But if you want your lead magnet to be highly effective, here are 5 criteria for you to consider:
- Easily consumed: Lead magnets are only effective when the audience uses them, so if you deliver a 300-page manifesto, you won’t gain traction.
- Actionable: Lead magnets need to provide an actionable tool, skillset, or useful information that your audience can apply.
- Creates noticeable improvement: People continue to buy products and services if they work well. Your lead magnet will become successful if it’s as valuable as your products and services.
- Relevant: If you’ve done your homework about your prospects, you’ll have no trouble coming up with a lead magnet subject that solves problems.
- Immediately available: People love instant gratification, so give it to them right then and there.
Related post: Get Active Email Database of High Networth Individuals In Nigeria With Free Blasting Software
How to Create an Opt-in Form that Converts:
The purpose of your opt-in form is to convey the big benefit of your lead magnet, so your website visitors subscribe to your email newsletters in exchange for getting the lead magnet.
To create an Opt-in form that converts, it needs to have the following components:
1. Enticing headline: Make sure your headline clearly describes the big benefit of your lead magnet
2. Helpful description: Is your description brief, clear and to the point? Use bullet points to help the reader’s eye quickly scan what they will get.
3. Attractive visuals: Include an image of the lead magnet if you can (like a mockup of your eBook). A photo of a person looking towards the optin form is also a great way to boost conversions.
4. Simple form: Don’t try to ask for more than a first name and email address.
5. Compelling subscribe button: Make sure to use a contrasting color for your subscribe button, so that it really pops out on the page. Also, use non-generic copy that compels people to click right away (e.g., “Send me the 7 steps!“).
Below is an example:
Once you’ve created your opt-in form, you’ll need to install it on your site or post.
There are several forms by which you can display your opt-in form, the include:
Splash page, Welcome gate, Floating bar, Your site’s header, Blog archive page, Within your blog posts, Your sidebar, In a timed lightbox popup, In a scroll box, Your footer, Your About page, Resource pages, On a designated sign-up page or In an exit-intent popup.
One of these is absolutely mandatory if you want to get as many subscribers as possible.
Get in touch with us today to order for you Active Nigerians Email list at a very affordable rate with Free Bulk Email sending/blasting software.
Contact:
dillionworldblog@gmail.com
tochukwudike@gmail.com
support@digitalmarket.com.ng
+2348035217265 (calls/WhatsApp).
Thank you for reading through. This article will continue in our subsequent posts.
DillionWorld Blog.
