How To Increase Your Business Revenue Without Advertising For New Customers

Advertising has proven to be the best way of generating more money for businesses. More so, it is capable of increasing sales, increasing customers base and building better business reputation. 

But in some cases, an entrepreneur may not have the capital to advertise his/her business for one reason or the other. The business will need funds to be sustainable and more so, as the cost of goods are increasing, rent increases, personally needs mounts, and taxes to be paid; the business owner will need to look for means of getting all these and lot more settled. 

The best option is to look for means of increasing sales and consequently, revenue form already existing customers. This may be an uphill task, but below are way one can use to increase his/her business revenue without advertising to new prospects.

Cross-sell and upsell

You can make more money from your current customers by making them to spend more each time they make a purchase. You can accomplish this through cross-sell and upsell.

Upselling involves making a customer to by something similar to what he is already buying (maybe a similar new product), but with higher price and/or higher profit for you.

Cross-selling involves making a customer to buy something that compliments (something that goes with the first purchase) what the customer already bought. For example, if a customer buys a website domain, you can encourage him/her to buy SSL security also.

Related Post: How To Get Active Nigerians Whatsapp Contacts And How To Use Them To Promote Your Business Free

Maintain Customer Loyalty

The fact the a customer keeps coming to your shop every time doesn't mean that he/she is loyal. No!

Maybe he/she is coming always to buy from you because your business is closer to him or price is good. If a similar business opens closer to the customer, you may never see him/her again. 

So you need to build trust, loyalty and good customer relationship. You can achieve this through many means like; emailing, social media linking, sms and calls. Also very importantly, good customer service. You need to be friendly with your customer to be able to build loyalty.

Loyal customers should be rewarded! Offer freebies or incentives to keep people coming back.

Good Use Of Email Marketing And Use of Social Media

If you are not already using email marketing strategy in your business, you got it wrong. Email marketing can be use to build good clients relationship and loyalty.

Get your customers email addresses and create a newsletter campaign.

You can use email marketing to:

• Announce new products, 
• discount, 
• new sellouts and remind customer about shopping cart abandonment.

Always ensure you keep your emails short and, do not spam.

We can help you create an email platform that you can be using to send unlimited emails to your customers in easy steps. Contact Us.

Also, social media such as Facebook, Instagram, Twitter can be use to keep customers informed about your business, new products, discount/promotion and, to resolve issues faster. Encourage your customers to follow you on your social media handles and always post at least once daily about your business.

We can also help you to create and manage your social media platforms for little fee. Contact Us.

Create Constant Customer-Feedback Channel

Getting new customer can be expensive, while the customers you already have know your business and have engaged with it. Create channels for customers feedback. Why are customers choosing your business? What value are you offering to them? What are the difficulties, they are encountering buying from you? How can you make your products or services to build on that value for customers?

Getting customers to answer these questions will be a great source of more revenue for your business.

How To Help Your Sales Team Hit Monthly Set Target

Sales teams are the life of companies. Motivating sales teams can be difficult, especially with so many different personalities involved. Over time, however, sales managers learn how to manage teams in a way that breeds performance. Here are tips every sales team can put in place to help them hit their monthly goals.



Personalize Each Presentation

Many sales teams today demonstrate their product’s benefits through software-based presentations, whether in person in a prospect’s meeting room or remotely, through a webinar. If your team uses the same stock presentation for every meeting, you’re missing a great opportunity to connect with clients directly.

Instead, your team should personalize each presentation to the client who will be watching it. Incorporate screenshots from the client’s own website or add in statistics based on his specific client base. That personal touch will impress those viewing it, making them feel as though the entire presentation was put together specifically for them (which it was!).



Reduce Paperwork

Sales teams spend hours each week on paperwork. There are proposals, quotes, and contracts, all of which must be top quality in order to win the sale.

The problem is, the more time your team spends in front of their computers, the less time they’ll have to track down leads and bring in sales. Through automation, you can improve this process while still having the documents you need.



Set Attainable Goals

In order to achieve your goals, you must first have them in place. Help your team break those goals down into daily achievable tasks that add up to the end result on the last day of the month.

It’s important to set reachable goals initially to help team members feel empowered when they are able to check several major accomplishments off their lists each week.



Motivate Team Members

Keep the spirit of competition alive by challenging your team to work hard each day. Keep a leaderboard in a central location in your office or use an online gamification tool to allow your team members to easily see who’s winning.

It will give team members a goal to aspire to each month. As they see others beating them on the leader board, they’ll work harder to work their way up that board to number one.



Protect Team Members

In a sales environment, things can easily turn ugly quickly. Clearly outline sales territories and make the rules clear up front about which sales qualify for which commissions. This will help prevent team members from stealing each other’s sales, while also helping team leaders resolve any disputes that arise.

Protect team members from being undermined by other team members and you’ll earn long-term loyalty. If you let back stabbers win, you’ll find your best salespeople won’t stay around long.



Prospect and Email Blasting

The most successful sales teams do their research before contacting prospects. Each piece of communication should be directly targeted to the customer being contacted, with sales pitches personalized to that specific potential client. Bulk Email blasts and CRMs can help you pinpoint the customers who would be interested in what your teams are selling.


Related post: Get over 1 million active Nigerians email address database with free blasting software




Be a Conversationalist

Truly talented salespeople have the ability to make a connection with potential customers. This goes beyond simply discussing the product. Each of your sales team members should be able to win clients over from the time the meeting starts, including through the small talk that happens at the outset.

Advise your team members to keep up with the topics each day that have everyone talking, through watching and reading the news and paying attention to social media posts. Something they see on the morning news could be a crucial part of landing a sale that afternoon.



Measure Your Efforts

Your team’s efforts should be regularly measured, with reports on view for everyone to see. How did team members compare against each other? How do this month’s results compare to the same month a year ago? Five years ago?

By tracking these numbers each month, you’ll have ongoing insight into how your efforts are working. This will also help you find areas in which your team can improve.



Finally
Your sales team is vital to your business’s success. Through motivating team members and giving them the tools they need to exceed their goals, you’ll reach your goals as a group and grow your business more quickly than you ever imagined.



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This post was first published on DUE